As an impact driven entrepreneur and go-to-market strategist, Jo brings over two decades of expertise in global brand and retail management across the Asia Pacific, with a proven track record in driving brand success across diverse industries – consumer, luxury, cosmetics, furniture, health and wellness, lifestyle, and tourism retail.
Jo is recognized for her leadership in delivering transformative growth and retail excellence from complex MNCs to dynamic start-ups, navigating both B2B and B2C landscapes with agility. At L’Oréal, Jo played a pivotal role in scaling Kiehl’s to #3 women’s skincare brand in Asia Pacific, and elevating Biotherm to #1 men’s skincare, by leading her teams through successful market expansion, customer acquisition, sales acceleration, and operational optimization.
Beyond corporate leadership, Jo is an entrepreneurial force - founding Inspire Marketing Pte Ltd in 2015, the exclusive distributor of dormiente, a Germany Green Brand Award-winning company that specialises in orthopaedic sleeping solutions. Her strategic foresight and deep consumer insights have enabled market expansion into Southeast Asia, reinforcing her ability to identify untapped opportunities and execute high-impact strategies.
As a strategic advisor, Jo fosters collaboration, challenges conventional thinking, and delivers impactful guidance to mentor businesses toward sustainable, strategic and scalable success.